Archive for February, 2007

Same Cake, Better Icing

Tuesday, February 13th, 2007 
How can a Wisconsin bakery win new customers? Make the place look old.

by Maggie Overfelt, FSB contributor
April 19, 2006: 6:09 AM EDT

(FORTUNE Small Business) – Forget the smell of freshly baked bread. When the Johnston family, which has operated a retail bakery in the same Sheboygan, Wis., location for over 50 years, wanted to do [...]

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