![](http://www.americantinceilings.com/cdn/shop/articles/CNN-SameCake.jpg?v=1644341926&width=480)
SAME CAKE, BETTER ICING - CNN MONEY
![](http://www.americantinceilings.com/cdn/shop/articles/CNN-SameCake.jpg?v=1644341926&width=480)
How can a Wisconsin bakery win new customers? Make the place look old. Forget the smell of freshly baked bread. When the Johnston family wanted to do something to lure more walk-in customers, the idea was to think big.